DECODING STORYTELLING. (The 3 Dimensions of Story.)
BETTER Speaking > Let the world LIVE your message!™
Story design is more complicated than we initially think.
Here are 3 dimensions to consider:
1) The BEHIND of Story: Getting clarity on the what’s-what behind a story can catalyze it, and it is essential to consider in story design.
Example: Understanding the childhood drivers of Steven Spielberg (explored in his 2022 flick, The Fabelmans) makes ET and Schindler's List far more compelling.
2) The NOW of Story: The story’s stickiness is important, as it shapes the present moment and serves as context for what’s ahead.
Example: A marketing campaign can influence consumers' perception of a brand's product (e.g., Baskin-Robbins’ 31 flavors, “fun” daily for a month).
3) The NEXT of Story: Story retellability is significant as it shapes perception of the story when you're not in the room.
Example: Work to anticipate “the story of the story” and answering, “Hey, his pitch was spot on. He said [ ... ].”
Consider the form that the BEHIND story is taking in shaping the NOW story and how it will inform the NEXT story.
Common sense simple, right? But complicated, in that, storytelling is uncommonly approached this way.
EXTRA CREDIT: 6 Steps to Jettison PowerPoint
I am DEVIN D. MARKS. I’m writing this newsletter to share what I’ve learned from deep dives into the world of TED Talks and idea spreading. Over the years, I’ve been privileged to serve 100s of authors, executives, and researchers — from million-view TEDsters to CEOs winning 9-figure funding rounds. My public speaking and story training firm, CONNECT to COMPEL helps leaders, just like you, to maximize your message. We can connect via 617.804.6020, or you can DM me here.
THREE THINGS.
I. The Quote.
When thinking about speaking, consider the audience first and this standard from Abraham Lincoln:
"When I get ready to talk to people, I spend two thirds of the time thinking about what they want to hear, and one third thinking about what I want to say.”
II. The Bookshelf.
Apple’s Steve Jobs was masterful in center stage moments. No other CEO knew how to connect with audiences and compel them to action like he did. Yet, how did he do it? Carmine Gallo deconstructs Jobs’ success in his great how-to book, The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience. It is a must-have worth adding to your bookshelf.
III. The Learning.
Here is my Thinker Thursdays buddy and acclaimed “Idea Whisperer,” Tamsen Webster, on how to clearly and concisely define your audience:
THE m3 FRAMEWORK.
Three principles make the Marks Maximized Messaging (m3) framework so very, very connecting and compelling. Whether you're working on a keynote or a commencement address; an all-hands preso or a pitch, you will want to be:
[✔] 5Fold-Focused
(5 factors here)
[✔] Story-Wrapped
(3 factors here)
[✔] Action-Igniting
(7 factors here)
To begin a conversation about bringing the m3 framework to your next presentation, click here. After all, it is time to…
Let the world LIVE your message!™
P.S. ARE YOU A HOPEFUL TED TALK SPEAKER? Did you know the m3 framework is the basis for my award-winning, TED Talk coaching method? Many, many million-view TEDsters have benefitted from my coaching — including Harvard's Dr. Robert Waldinger in his 45M view, TOP 10 TED Talk. Let’s connect and consider your steps to center stage.
